SWG3, Glasgow

Overview brand video for iconic Glasgow arts and music venue SWG3.

SWG3 is a multi-disciplinary arts and music venue and events company based in Glasgow. We were tasked with producing an overview brand video that would convey their current offering, tell their origin story, and give a sense of where they were headed next.

The project was a chance to tell the story of one of Glasgow’s cultural hubs. Overseeing the whole production and edit, we built the video around a mix of live event videography, interviews, aerial drone cinematography (UAV) footage, interior-focused venue flythrough footage, and creative animation.

SWG3’s humble story began with a run-down exhibition and studio space, and has evolved and expanded to offer 4 events venues, 24 artists studios, a co-working space, a photography studio and a 5000-capacity outdoor space.

Our overview video was used to tell the story of the venue, to expand awareness of the commercial offering of the venue and the company, and to secure funding for future development projects.